| |
| Ambito Reading |
| Office |
82,10% |
| Home |
17,90% |
| As subscriber, Where do you receive your AMBITO FINANCIERO copies? |
|
| |
| Sex |
| Male |
87,4% |
| Female |
12,6% |
| Who read us the most? |
|
| |
|
Education |
| Incomplete university education |
17,5% |
| Secondary education |
14,0% |
| Complete university education |
68,5% |
|
|
|
| Personal Data |
| Between 33 and 42 years old |
32,10% |
| Older than 52 years old |
19,60% |
| Between 43 and 52 years old |
29,00% |
| Between 26 and 32 years old |
12,30% |
| Not available |
7,00% |
|
Being an AMBITO FINANCIERO reader, how old are you? |
|
| |
| Language Command |
| English |
Elementary |
36,5% |
Advanced |
20,5% |
| French |
Elementary |
11,8% |
Advanced |
0,8% |
| Italian |
Elementary |
13,3% |
Advanced |
4,1% |
| German |
Elementary |
12,5% |
Advanced |
2,5% |
| Other |
Elementary |
9,2% |
Advanced |
2,5% |
| Being an AMBITO FINANCIERO reader, which language do you speak? |
|
|
| |
| Occupation |
| Director, president, owner |
38,6% |
| Manager |
26,4% |
| Assistant Manager |
7,7% |
| Chief of Section or Department |
11,3% |
| Accountant |
6,3% |
| Others |
9,7% |
| Which is your position within the company? |
|
| |
| Sector to which you belong |
| Private sector |
90,4% |
| Public sector |
2,0% |
| Others |
2,3% |
| Not available |
5,3% |
|
|
| Company Size |
Small
(less than 50 persons) |
20,9% |
Medium
(between 51 and 200 persons) |
36,9% |
Large
(more than 200 persons) |
36,5% |
| Not available |
11,3% |
|
| |
| |
|
| |
| Credit Cards |
| MasterCard |
49,00% |
| Diners |
39,80% |
| Am. Express |
51,08% |
| Visa |
77,60% |
| Not available |
16,30% |
| Which Credit Cards do you use? |
|
|
| Trips to Foreign Countries |
| More than 3 times |
29,6% |
| 3 times |
13,4% |
| 2 times |
10,8% |
| 1 time |
28,4% |
| No |
17,8% |
| Did you travel to foreign countries during the last 12 months? |
|
|
| |
|
|
|
|
| |
| Investment Forms |
| Time deposit |
51,8% |
| Stock Exchange Shares |
22,2% |
| Mutual Funds |
25,9% |
| US dollars or other currency |
25,9% |
| Properties |
18,5% |
| No |
35,0% |
|
|
| Trip Destinations |
| US |
29,6% |
| Europe |
39,1% |
| Latin America |
52,1% |
| Asia |
8,7% |
| Africa |
2,2% |
| Where did you travel lately? |
|
|
Readership (*) |
4,6 |
| (*) Average of people that reads Ambito Financiero
|
|
|
